I have a crush on a new company, it’s called Devine Color. The creative behind the brand is Gretchen Schauffler and her story of creating the line is an inspiring one ( find out more about Gretchen on her blog). Her twitter username is WhatUpG – I’m a little obsessed with her down to earth style and humor. With her years of being a color consultant and doing work for thousands, she wanted to simplify the process and make it easier to find the perfect color for your surroundings. Devine Color was born.
Devine Color’s uniquely designed color cards have a cutout window in them with several color swatches around the frame. This allows you to compare and contrast different shades in the room with the colors on the card. As you look through the window, the shade that works the best almost pops out from the color card! It’s almost as if the colors chooses you. You have to see it to actually believe it – in the picture below, we were trying to find a color that compliments the wall behind the sofa the most, and Devine Cocoa immediately stood out from the color card! Personally I think Devine Café and Devine Bavarian would also accommodate the sofa.
The colors that Devine Color offers are fool-proof. I want to utilize the system to come up with colors for stencil installations. I often paint with a tone on tone look so choosing two colors from the card to coordinate in your space, now we’re talking. And not only it’s low odor and zero VOC, but it also has an exclusive illuminating formula that allows true, rich, and radiant color to shine through.
Checkout Divine Color paint at Target. The line also offers modern, removable wallpaper and is also expanding into new offerings.