Grand Central Station plays host to Target’s Threshold Dollhouse
To celebrate the official launch of it’s Threshold collection, Target built a life-size, two-story Dollhouse in Grand Central Terminal. I attended the event, exploring each room and checking out the furnishings and accessories. The new line is completely refreshing and on trend with it’s color choices, use of pattern, and overall handmade and painterly quality to the accessories.
I first entered the kitchen and was drawn to these colorful storage jars with a chalkboard face. I love the DIY feel of them and you get to customize them to say whatever the contents are.
The space also incorporated some industrial style counter stools and cage pendant lighting which was so well balanced with the clean modern kitchen. I loved the overall feel of mixing new and (what looks) old.
As a stencil designer and pattern lover ( http://www.stencil1.com/dev/topic/stencils/patterns-stencils) , I was immediately drawn to the dining room and living room set-ups. They featured beautiful textiles, gorgeous patterns on rugs, placemats, baskets, napkins, and pillows. They took the trends and took them to the next level. Think Ikat and Chevron but exploded!
The pillows were my favorite as they layered a hand-painted feel with embroidery layered over top, again, a real hand-made quality.
Finally, I strolled over the outdoor garden area where they brought the inside outside with colorful outdoor rugs and more floral painterly pillows, amidst their cozy and tasteful outdoor furnishings.
Overall, the line has a lot to offer. Natural looking accessories, handmade feel, quality woven throws, whimsical floral textiles and all at Target prices. You can see the entire line at http://www.target.com//threshold
